Roswell Park Recipes
Art Direction, Illustration, Lettering
Collaborators: Addo Productions (Video), Maddie Boyle (Animation)
Roswell Park came to my friends at Addo Productions looking to create a nutritional video series, featuring healthy recipes for current cancer patients and survivors. I partnered with them to create custom illustrations and recipe graphics for each of the videos, and brought in Maddie Boyle to bring them to life. Bringing a sense of joy, brightness and accessibility to healthy eating was a huge priority in creating the visual assets for each video, and we wanted all design choices to cultivate a positive and encouraging viewer experience.
Initial Concepts
Final Title Cards
